About Us

Why Are We Different?

We are passionate about pets and filling their bellies with food that makes sense. We do not carry foods that use unidentified meats or by-products, artificial colors, chemical preservatives, or excessive grains. We carry a wide selection of holistic dry, canned, freeze-dried, and raw diets. In addition to all the great foods we carry, we also provide supplements and other pet supplies. And in the very back of our store we have two of the best groomers in town to help keep your pets cute and clean.

A Brief History

Pet Nutrition Center started in Solana Beach in 1984. Back then it was known as Richlin Farms. As one of the only independent pet stores in the county, it became the premiere location for higher quality foods you couldn’t get at the big box stores The company eventually grew into a chain and the name changed to fit its niche.


In 2004 Denise became the company’s general manager. Coming from a background in retail management and being a lover of animals, it was a natural fit. She went through the mandatory pet nutrition training course and almost lost her lunch. The instant Denise learned what some of these pet food companies are getting away with, a new-found passion to spread the ugly news was born.

Did you know – this is a doozey so you can’t say we didn’t warn you – that it is a legal and common practice for pet food companies to use euthanized or decaying animals including horses, rats, roadkill, and DOGS or CATS? Its a shocking truth, but unfortunately for millions of pets out there, this is the food that they eat. That single fact has changed Denise’s life forever.

So in 2005, when the opportunity arose, with help from her parents, Denise bought the Encinitas location and never turned back. Owning the store is the perfect platform for her to share the knowledge and to make a difference in the lives of pets and their families on a daily basis.

We are open 7 days a week.

Mon – Fri 9:30AM – 7PM

Sat – Sun 10AM – 6PM